Tips for Improving Scientific Communication with a General Audience

For research to broadly and positively impact public health, it must be efficiently communicated to, and understood by, the general public. The majority of university-level scientific training focuses on performing cutting-edge research and sharing those findings with other scientists within one’s own field. In a time where information is readily accessible, ensuring effective and accurate scientific messaging through community outreach is necessary for maximizing societal impact and understanding. This is true during one-on-one conversations with nonscientists, and through interactions utilizing social and mass media. Deficiencies in the capacity to share science-related topics with nonscientists result in misinterpretation of conclusions and decreased community engagement in science. This session is designed to bring in scientific outreach experts to share tips and strategies for researchers to successfully communicate science with the general public. Speakers will focus on (1) individual interactions, (2) controlling your message, (3) the use of innovative social media platforms, and (4) effective utilization of mass media. These interactive presentations include real-world examples of successful scientific communication as well as illustrations of common errors scientists are prone to committing. These discussions are highly applicable to all attendees, including graduate students, postdoctoral trainees, and senior toxicologists. This session allows both trainees and seasoned toxicologists to learn and implement this increasingly useful and necessary skill set.

Primary Endorser: Postdoctoral Assembly
Endorser(s): Ethical, Legal, Forensics, and Societal Issues Specialty Section
Endorser(s): Graduate Student Leadership Committee